A promotional interview that happened was on the radio station, RTE 2FM which is based in Dublin, Ireland. The interviewee is Andrew Scott, who most recently played Moriarty in the BBC adaption of Sherlock. The listener automatically knows this because the radio presenter announces this in his introduction of Andrew, because it is his most recent piece of work and so many people were raving over his incredible performance that they wanted to get him on their show to congratulate him and promote himself as an actor and Sherlock as a series. There is automatic confidence building in the introduction by the way the newsreader congratulates Andrew on his role and his amazing acting talent.
Instead of going straight on to serious questions about how Andrew got the role, there is humor added beforehand to add that to even more confidence building and to laugh away any tension that either of them may have. They were joking about one of the scenes in Sherlock where Moriarty (Andrew) has to ask a policewoman to slip her hand into his pocket, just so that he can have some chewing gum whilst he is in a courtroom for his own trial after trying to steal the crown jewels. He says it in such a seductive way that people can only but laugh at the sheer awkwardness that was created in that scene. So there is a humorous approach right at the beginning of the interview, which could appeal more to the audience if they know that it isn't going to be totally serious and that there will be some laughter in there.
The radio presenter asks both open and closed questions for Andrew to answer, but even on the closed question, Andrew elaborates on them anyway and so there is never any need to ask why or how because he explains it all in his first answer. The questions are mainly direct questions about Sherlock, so as to make the audience aware that this is the most recent piece of work that Andrew has done, and to promote it as a television series. They also talk about Benedict Cumberbatch, who plays Sherlock, and so they promote the main characters because some of the listeners may have already seen some of their work and be interested to watch Sherlock if they haven't seen it already because their previous work was enjoyable.
Aswell as promoting Sherlock, the radio presenter also tries to promote Andrew as an actor. They discuss past work that he has done such as Band of Brothers, Saving Private Ryan, Dead Bodies and a 3 short films called SeaWall, Chasing Cotards and Silent Things. Two of which you have to purchase online to watch or download and you can watch Silent Things on Youtube. The radio presenter is always cheery, which makes the conversation light hearted between both himself and Andrew and he cracks some jokes in there aswell, so as to further build confidence, as Andrew speaks quite quietly to begin with and then he becomes louder as the interview goes on.
Andrew also gives the listeners a brief description of what it was like playing Moriarty and how he felt about the conpetition he faced because of there being so many previous Moriarty's before him. And so he allows the audience an insight into those emotions that he felt whilst playing Moriarty and it was all his own opinion and it was straight talking, rather than hearing things from another persons mouth and suggesting that it may have been nerve racking for Andrew to play this part. They also talk about his private life, such as where he was originally born and where his family live and where he now lives and how long he has lived there for, and so the listener can feel like they are learning more about the man himself rather than just Moriarty.
There is a real summarisation of this interview in the last few minutes that they are talking. The radio presenter asks Andrew where the listeners and himself can see him next, and Andrew says a number of films and dramas that he is currently doing or has just finished filming. The radio presenter then reads out some texts that were sent in from the listeners, congratulating Andrew on his performance and their speculations as to whether Moriarty is actually dead or not from the last episode in January. He then thanks Andrew for his time and they say a happy farewell to eachother.
Overall the structure was really good. There was an introduction, a well done to Andrew and then questions about his acting, previous acting and his current affairs and what we can see him in next if people have become a fan of him and his work. The radio presenter was a good interviewer as he kept the conversation going and so there were never any silences or him not knowing what to ask next and so it flowed nicely.
http://www.rte.ie/radio/radioplayer/rteradiowebpage.html#!rii=1%3A3168723%3A4678%3A16%2D01%2D2012%3A
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